CHALLENGEMIAMI Announces Ambassador Program for 2021


(Daytona Beach, FL) October 1, 2020— CHALLENGEMIAMI®the bucket-list and season opener event for spring 2021, announces it is seeking enthusiastic athletes to participate in their ambassador program. Selected ambassadors will help cultivate community around the CHALLENGEMIAMI festival of events weekend, March 12th to 14th, 2021 at Homestead-Miami Speedway®. Individuals with a strong sense of giving back to the sport along with involvement in clubs and health-focused groups are encouraged to apply.

CHALLENGENORTHAMERICA CEO, Bill Christy shares, “The goal of our ambassador program is to build community, increase engagement with athletes and fans, and create an extraordinary athlete experience. Our ambassadors have a passion to share the many health and social benefits from participating in our festival style triathlon and work to expand the awareness of our event style to athletes and families, of all abilities.”

Christy adds, “ Having outside eyes to give us feedback is enormously important as we always seek to better our festivals and ambassadors can be a great source of that feedback.  Our CHALLENGEDAYTONAambassador program has been widely successful, and we are fortunate to have them in our family.

Jort Vlam, CEO CHALLENGEFAMILY echoes Christy’s statement by sharing, “Ambassadors allow us build upon our commitment and brand promise of #allabouttheathlete. We know training and racing is an incredibly unique experience for every athlete. Ambassadors help us build our family-friendly festival of events around the world in support of what athletes most desire.”

CHALLENGEMIAMI is seeking 20-individuals for their ambassador program. The application process will open October 1, 2020 and close on October 15, 2020. Selected athletes will be announced by October 31, 2020. Passionate athletes can visit for more information.


The CHALLENGEMIAMI Festival weekend will include a wide array of events catering to athletes of all ages and abilities. The event weekend is anticipated to host the following events:

  • Middle Distance Triathlon, Duathlon and Aquabike
  • Sprint Distance Triathlon and Duathlon
  • Junior Challenge kids’ race
  • Pro Am Relay Race
  • 5K/10K run/walk events
  • Relay categories
  • CHALLENGEMIAMI Professional race the “Miami Distance”

The top Middle Distance™ Triathlon age group will qualify for entry in THECHAMPIONSHIPto be held in May 2021 and May 2022 at the x-bionic sphere in Samorin, Slovakia.

Registration for the event will open October 1, 2020 at

About CHALLENGENORTHAMERICA                                                                          CHALLENGENORTHAMERICA is led by athletes to enhance race experience for athletes and their families. Our mission is to advance the sport with family-friendly, professionally managed and family inspired races for all ages and all race abilities. CHALLENGENORTHAMERICA is extending the legacy ofCHALLENGEFAMILY to the North American triathlon market. With the experience of almost 40 full and middle distances in 26 different countries, CHALLENGENORTHAMERICA  has founded a new hallmark event at the iconic Daytona International Speedway®, home of “The Great American Race®”—the DAYTONA 500®,.

Are you ready to make race history at Homestead-Miami Speedway®? From March 12th– 14th, 2021, Homestead-Miami Speedway will welcome triathletes and triathlon fans from around the world to CHALLENGEMIAMI®. The new “bucket-list” family-friendly event of 2021 offers an event for every athlete. To learn more visit

About Homestead-Miami Speedway

Homestead-Miami Speedway has been open since 1995 following an initiative to spur economic recovery in the aftermath of Hurricane Andrew.  The 650-acre facility that features a 1.5-mile oval in addition to a 2.21-mile road course. The Speedway hosts on-track events nearly 300 days per year. The Speedway hosted the championship races in all three of NASCAR’s national series from 2002-19.



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